by Jaqueline Shima
Talent Acquisiton Cesla
The cultural and technological changes currently experienced allow us to take a more careful look at our working hours, in the search for balance between personal and professional demands. The pandemic and the changes in routines have directly impacted this context, bringing possibilities and methods of flexibility that were unthought of and even previously seen as "impossible".
The Human Resources area had to reinvent itself in the face of these challenges, leaving an operational scope and moving towards more strategic paths. The look that was already focused on people, needed to find an increasingly humanized and empathetic management to understand the individuality of each employee.
Actions and cultures
In parallel to these changes, Cesla has been designing actions and cultures to develop an affective and comfortable work environment for its employees: from continuous feedbacks, light chats in the 'Coffee with the team', spaces where the employee is open to speak confident that he or she will be heard without prejudices and judgments.
We created a decision-making committee with OKR management (methodology for defining objectives and results), where 64% are composed of amazing and powerful women. Every month "Enchantment Actions" are held, whose objective is to bring closer and diversify the day to day of the collaborator, getting out of the routine and bringing a more natural, relaxed environment and uniting the teams. In the last few months we had actions such as a Games Championship, SPA Day with workplace exercises, lectures on mental and emotional health, Children's Day...
New processes are designed together, always focused on the experience and belonging for everyone. Since then, we have achieved great results through an innovative vision and opportunities, based on diversity, which is one of the most important factors for Cesla.
Technology and Innovation
With all the transformations, the world is not and will not be the same again. We need to reinvent ourselves, innovate, update, and build more digital and integrated models, allowing exchanges and openings. Understanding that we are different and that each one has its own particularity is fundamental to build an environment of psychological safety, humanized and essential for everyone's health.
The use of technology has become a fundamental tool and a great ally, giving more autonomy and freedom to employees to perform their tasks in the hybrid system, besides bringing people together and connecting organizations in building new areas and partnerships. This has had a positive impact on deliveries, establishing a relationship of trust, totally contrary to a controlling vision. In this way, values that are intertwined bring an effective gain in the achievement of results and consequently, in more satisfied, active, and engaged employees. Let's take good care of them!
And faced with this, the work of HR and Cesla is transformed daily, reinventing and updating itself with a market focused on drawing plans to achieve competitive advantages. And more than that: the HR professional becomes a transforming agent in managing people from the entire network involved in the organization, making the company's culture clearer and awakening a sense of purpose in its employees, wherever they are.
